Does this even make sense to anyone? Okay, I know the YouTube, the Facebook, even Twitter, but after that . . . I’m lost in something that looks like a sheet of stickers for an elementary school class. Our electronic Web 2.0 watershed moments seem to generate more passwords and information than any poor human brain can take. But, there have to be success stories, right? Somehow in the efforts to communicate, and communicate effectively, in this pixelated world have to pay off for someone. So let’s take a look at some Social Media champs and see how the gurus do it –
– during the (long, long, long) campaign for President, Barack Obama followed all of his Twitter followers, in contrast Hillary Clinton didn’t get in the groove of connecting more directly with her Twitter Peeps. For some official stats, check this. And a little more just on Obama’s strategy here.
– 123Greetings, a free on-line e-card company, launched a Facebook App and now thank it for 10% of their sales. For 12 more pages about this, go here.
– Mediassociates found some of their best employees on Twitter
– 80s rock band Journey found a new lead singer in a YouTube phenomena from the Philippines. Don’t believe me? Read here.
Do you have any more leads on happy Social Media endings? What are your strategies? How do we figure out our real return on investment (ROI)?
And in the end, if you just need to hear a real bird Tweet, read this, then go power down . . .
Anyone who flips through cable channels, decides which of three major newspapers to buy in the morning, or gives a thoughtful look to their own blog roll, knows that media (regardless of its source) gives its own narrative replete with biases, perspective, and opinion.
That much is obvious. What is not so obvious are the quantifiable ways in which the generators and consumers of media are aware of these biases and whether or not they care to correct them in any way.
So enters the fourth edition of the Global Media Monitoring Project.
Coordinated by WACC, the GMMP scoured media in 130 countries from 6,902 news items to see who and what makes the news. Here are some findings to get your thoughts flowing:
– less than 1 out of 5 experts or spokespersons interviewed in the news are women
– 19% of women appearing in the news are identified by their family status in contrast to 4% of men
– 27% of the news items reviewed were about politics and government, crime and violence (20%) and the economy (18%) came in at close seconds
Read the full report, including thorough notes on methodology and interpretation, here.
Do you know of similar media monitoring projects? What do you make of the results? Do you have personal anecdotes to share here?
No doubt that the tussle between print & electronic news is all around us here in consumer land. Usually we have some kind of either/or situation happening – struggling papers struggle for existence, on-line news and user generated content (mea culpa) seem to become ever present in our daily lives. But no matter how it shakes out, there seems to be a winner and a loser.
Hear this – some brave and ambitious souls in Berlin have taken this tussle to a new level. Subscribers can organize and customize their news easily on-line. A feed from Reuters here, sports from Fox from there, a few self-selected political blogs from Huffington Post, and voila, you have a made to order newspaper just for you. Yes, newspaper. Niiu, the upstart individualisierte Tageszeitung from Berlin will print this all up and deliver it ink & paper to your door before you’re fully caffeinated.
If your German is good, go here:
If not so much, go here:
Would you try it? How much would you spend on it? What other thoughts come to mind?
On this precious bit of cyber-real estate you’ll find a mix of the following –
– how the media portrays diaspora communities, environmental issues, social justice issues from cross-cultural contexts, issues relating to gender justice, and more
– links to articles and sites appealing to people of faith who see communication as a human right
– tech tips and cutting edge insight into the field of communications as it stands today . . . and what it might be like four days from now . . . or (*gasp*) four months from now . . .
– stories from our members; we’re an interesting lot, with long and short histories in this world of justice-based communication. We’ll share some insight and look for yours as we open up our community
– and more and more . . .
What do you want to discuss? What puzzles you? What is important in the world of faith-based communications?
hey, blogosphere –
We’re the North American branch of the World Association for Christian Communication & we’re glad you found us.
We see communication as a basic human right; it can strengthen culture and community, and it can challenge tyranny and oppression. This is why we’re here . . . learn more here
Of course, we all love comments on our blogs. So don’t be shy. And don’t be a stranger.