monitoring those who monitor the world

Anyone who flips through cable channels, decides which of three major newspapers to buy in the morning, or gives a thoughtful look to their own blog roll, knows that media (regardless of its source) gives its own narrative replete with biases, perspective, and opinion.

That much is obvious. What is not so obvious are the quantifiable ways in which the generators and consumers of media are aware of these biases and whether or not they care to correct them in any way.

So enters the fourth edition of the Global Media Monitoring Project.

Coordinated by WACC, the GMMP scoured media in 130 countries from 6,902 news items to see who and what makes the news. Here are some findings to get your thoughts flowing:

– less than 1 out of 5 experts or spokespersons interviewed in the news are women

– 19% of women appearing in the news are identified by their family status in contrast to 4% of men

– 27% of the news items reviewed were about politics and government, crime and violence (20%) and the economy (18%) came in at close seconds

Read the full report, including thorough notes on methodology and interpretation, here.

Do you know of similar media monitoring projects? What do you make of the results? Do you have personal anecdotes to share here?


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