There can be no doubt that the quality of a response to a problem depends very much on the quality of and access to the coverage of it. We as communicators have a unique obligation to the world – tell stories that don’t get told and tell them well. The most important stories are often ones of discomfort, challenge, sacrifice, and oppression.
To this end, “more than 1,500 participants from 95 countries met June 21-23 to discuss “Climate Change and the Media.” See the World Association for Christian Communication story here for more details. There are narratives about climate change, some true, some false, some fall in between.
What do you do to brace yourself for controversial and challenging reporting? Are there any particular communication strategies that make things flow better for you?