Back to school!

Alright, we all know the real New Year’s day is the day after Labo(u)r Day.  Other than the box of 96 crayolas with the built in sharpener, what does a good Christian communicator need to hit the deck running?

Other than procuring some serious Post-Its, hiding your good pens, vowing to stay on top of things, and some honed psychological coping mechanisms, how does one get ready for the fall blitz?

Do you clear your schedule for a day, sit down and make a Desert Storm caliber plan of attack? From project to project? For the quarter? Consult with other communicators? Write down goals and objectives? Tack them to your bulletin board (under kid-art and photos of pets, of course)? Roll with it as it comes?

What does planning and accountability look like in your work place?  In your own work life? Keep this one rollin’ in the comments.

Dear John

Right.  So a snazzy part of being a blog author is that the likelihood of getting published is identical with the likelihood of you finding the publish button.

In the moderated non-internet world of book and magazine publishing, things are not so genteel.  Sometimes rejection is just e-silence, or a stock letter, or something a little more vivacious.

Michelle Kerns of Examiner.com lists 30 famous recipients of the literary equivalent of a ‘Dear John’ letter.

Stephen King? “We are not interested in science fiction which deals with negative utopias. They do not sell.”
George Orwell? “It is impossible to sell animal stories in the USA.”
Sylvia Plath? “There certainly isn’t enough genuine talent for us to take notice.”

Gone with the Wind hit the deck 38 times before a publisher bit.  Lord of the Flies was apparently “rubbish and dull.”

all right, all you authors and editors reading this post. Drop a comment. Let us commiserate about rejection letters. Do you write ’em or receive ’em?

Oh, don’t be coy.

Here’s a pseudo-retro shot of a teaser ad that plastered Manhattan North transit a while back.  Later revealed as a campaign for Colleges Ontario, the phake pharmaceutical ads intrigued and offended people in equal numbers.  Perhaps a bit wry and ironic, the ads also prompted criticism for its parody of psychopharmaceuticals.

Drop a comment and let us know what other teaser ads have stuck to your grey matter.  What’s the best you’ve ever seen? Is there any use for teaser campaigns in Christian communications?

Aren’t paper cuts the worst?

. . . but maybe not so bad when one considers the future of these things we call ‘books’.

An article from NPR has people suggesting that books will be likened to the 8-track in less than five years.  How about interactive, free e-textbooks? A boon in book piracy? Buying a bookstore chain for a bargain bin price?

If you’re enticed and wanna know more, read the full deal here.

(Perhaps the biggest bummer is that Kindle’s don’t encourage the kind of subversive bragging that carting around a Pulitzer stickered hardbound does.)