The only referent you need is ‘oil spill’.
116 days since the Deepwater Horizon explosion.
It’s been an environmental disaster. That much is obvious. What is not so obvious is that it has also been a communications disaster. Do you really know what happened, is happening, and will happen?
Jim Hoggan blogs about BP’s flawed crisis communication strategy here. (Wondering about his credentials? Think – law school, Chair of David Suzuki Foundation, and author of two books . . . last year). He writes that BP has purchased search keywords and phrases to drive web traffic toward BP spin and to “deflect legitimate criticism” through Google ads and other means. Throw in a few gag orders and gross (publicly announced) underestimations about leak volume and one has to agree that communications about Deepwater Horizon is as opaque and slippery as the Texas Gold itself.
Ted Jackson, a veteran reporter for New Orleans’s Time-Picayun, speaks out on the Reporters Without Borders website: “I was in a plane and I was denied access because I said I was a media photographer. But worse still, the decision was taken by a BP consultant, not by anyone from the government!” Read the full deal here.
Definitely take a few seconds to leave a comment on this post! We have to hear how other communicators are experiencing on this one.