Just when this blog author thought she was being clever, it turns out that ‘acronymity’ churns up 28 000 Google results. Whoa.

So, beyond standard teen driven txt omgs, what are some must-know acronyms? Study up, because these are about to become ‘so five minutes ago’.

CPI – cost per thousand impressions
CPM – ditto
CPC – cost per click
CPT – cost per transaction
CPS – cost per sale

Let’s not bore ourselves with the particulars, but let’s just say you’d better verse yourself in these if you’re thinking about any form of online advertising.  Fairly warned be thee, says I.

Leave a comment if you’ve got some acronymity wisdom, a little anecdote about on-line advertising, or have a good limerick to share with the crew.


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