Anyone for mac & cheese?

At least that’s what people of a certain generation might think if they heard the term ‘boilerplate’ . . . close enough to that thing used for cooking low-grade noodles in a dorm room, right?

Alas, this blog takes a more sophisticated turn. A boilerplate is a chunk of text that can be used over and over again with little modification. Often it is the short description of your organization that one includes at the bottom of all media releases.  Since it’s a cut and past operation, they probably don’t get enough love.

Follow this link if you want to read about the origins of the term. It’s awesome, we promise!

Maybe today you’ll have a quick think about your boilerplates and how hard they’re working for you as a communications vehicle?

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