GMMP:”Who MakesThe News” Report Makes News With Rolling International Launch

What is the most challenging part of a simultaneous global report launch? Ask WACC, who is creating  its first-ever simultaneous virtual launch of  its 2010 Global Media Monitoring Project (GMMP) final report on 29 September 2010,

It’s that “simultaneous” part… when you need to start  rolling out the release in a staggered way, respecting time zones that put the Pacific and Asia regions already on the launch date of 29 September while it is still 28 September at WACC Global’s international headquarters in Toronto, Canada.

Offficial launch time for the report is 9 a.m. – in North America, that means the launch will take place at 9 a.m. EDT

Watch for the link to the launch video here, plus other items, as the day unfolds.

For more information,


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