Digg your own grave?

With the roaring onslaught of social media tools & buttons & success stories and told and untold millions, the sweet little Digg is, as Newsweek puts it, a cautionary tale.

The problemo? The clever, basic, interactive news-ranking site has an audience, not consumers. We web denizens area a fickle bunch and have moved on to the yet undefined terrains of a Web 3.0 world . . . and programmers and computer geeks aren’t usually the best barometers of Wall Street success.

So read the whole story here and then feel better if your own social media experiments don’t pan out so well.

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