extreme brand makeover

This is the original Apple Computers logo.  Yes, that Apple. The cult of cool Apple, the iPad Apple, the crisp, bright, streamlined Apple.

Take a flip through this article on MSN (images on this post are taken from there) to see more impressive and not-so-impressive logo makeovers. Have you ever been involved in visual identity rebranding of any sort? Tell us about it in a comment below!

If you have no thoughts on logo redesign, just tell me how long it took you to figure out that there was a mermaid in the Starbucks logo.


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