Make your Mark

Let me tell you about Mark. Mark is self-employed and hasn’t looked for work in 10 years. It just comes to him. He doesn’t have a website and uses a lone Gmail address for everything. His cell phone is all beat to crap and if it wasn’t it’d make an excellent prop in a 1990s retro movie. How does he do it? He returns calls, reworks million dollar budgets for the sake of a $.63 error, picks up on little details his customers have missed, you only ever have to ask him to do something once, and he finishes work on or ahead of schedule. He also has good manners and is polite. That’s it. That is his marketing strategy, his communications plan, his Yellow Pages and Google Ads.

His friend and colleague, Julian, is an electrician and said, “All you have to do to be successful in this business is return a phone call.”

So let’s take things down a few notches today and do something to celebrate this kind of low-tech ethos. Call someone, write a thank-you card with a real pen, get a bit of work done ahead of time, notice something around the office that a colleague could use a hand with, or something else easy breezy that will make your professional life just a little more professional.


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