I was scoping out the time-burning montage of Vanity Fair’s New New Establishment and got suckered in by a neat feature at the end of each profile – a Tweetable quip staring you in the face. All you have to do is click! and voila . . . you’re witty and savvy online and Vanity Fair gets a bit of advertising.
Sly, Vanity Fair, sly. I tip my hat to you . . .