OC, Inc.

Well, call me ignorant! Up until this week OC just evoked in my mind that awful, moody teen drama show with those awful, moody teens on it. But now, I have something better imprinted on my dumb little 90s kid brain – OC, Inc, which is the ‘media justice arm of the United Church of Christ.’  What a cool organization, and what a cool history. This is from their website:

“Founded in 1959, only two years after the formation of the UCC, the Rev. Dr. Everett C. Parker was prompted by the Rev. Martin Luther King Jr. to set out to reform television stations in the south, which were doing a poor job of covering the Civil Rights Movement.

After undertaking a dangerous strategy to challenge the institutions of racism in the era, and many years of litigation before the Federal Communications Commission and in the federal courts, OC Inc. achieved seminal success. It not only forced the FCC to take away the broadcast license of WLBT-TV in Jackson, Miss., but it also established the legal right of all citizens to participate in FCC proceedings. The case continues today to protect citizen rights in the field of media advocacy.

Building upon its successes in the early 1960s, OC Inc. continues to be a leader in media reform by pushing for a more just, accessible, diverse and accountable media. It works to promote public interests in the media, especially for people of color, women and children.”


Be absolutely sure to take one moment to watch a video on the history of this organization! Hallelujah.


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