Does this even make sense to anyone? Okay, I know the YouTube, the Facebook, even Twitter, but after that . . . I’m lost in something that looks like a sheet of stickers for an elementary school class. Our electronic Web 2.0 watershed moments seem to generate more passwords and information than any poor human brain can take. But, there have to be success stories, right? Somehow in the efforts to communicate, and communicate effectively, in this pixelated world have to pay off for someone. So let’s take a look at some Social Media champs and see how the gurus do it –
– during the (long, long, long) campaign for President, Barack Obama followed all of his Twitter followers, in contrast Hillary Clinton didn’t get in the groove of connecting more directly with her Twitter Peeps. For some official stats, check this. And a little more just on Obama’s strategy here.
– 123Greetings, a free on-line e-card company, launched a Facebook App and now thank it for 10% of their sales. For 12 more pages about this, go here.
– Mediassociates found some of their best employees on Twitter
– 80s rock band Journey found a new lead singer in a YouTube phenomena from the Philippines. Don’t believe me? Read here.
Do you have any more leads on happy Social Media endings? What are your strategies? How do we figure out our real return on investment (ROI)?
And in the end, if you just need to hear a real bird Tweet, read this, then go power down . . .
No doubt that the tussle between print & electronic news is all around us here in consumer land. Usually we have some kind of either/or situation happening – struggling papers struggle for existence, on-line news and user generated content (mea culpa) seem to become ever present in our daily lives. But no matter how it shakes out, there seems to be a winner and a loser.
Hear this – some brave and ambitious souls in Berlin have taken this tussle to a new level. Subscribers can organize and customize their news easily on-line. A feed from Reuters here, sports from Fox from there, a few self-selected political blogs from Huffington Post, and voila, you have a made to order newspaper just for you. Yes, newspaper. Niiu, the upstart individualisierte Tageszeitung from Berlin will print this all up and deliver it ink & paper to your door before you’re fully caffeinated.
If your German is good, go here:
If not so much, go here:
Would you try it? How much would you spend on it? What other thoughts come to mind?